Differences in the development of new services between developed and developing financial markets
Part of : WSEAS transactions on business and economics ; Vol.6, No.9, 2009, pages 491-501
Issue:
Pages:
491-501
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Abstract:
There is a lack of literature regarding development of service innovations in developing financial markets.The study addresses the factors influencing the success/failure of innovations in developing financial markets. Wehypothesized that the factors such as new service development process, quality of service, organizational culture andknowledge have the significant impact while market characteristics have no impact on the success of new financialservices. The hypotheses are tested on the sample of 60 innovations offered on Slovenian financial market, as one ofthe developing financial markets. The discrepancies between the development of financial innovations in developingand developed markets with respect to the impact of these factors are also revealed. The most important differencesreferred to the impact of two factors, i.e. market characteristics, and technical development and technical activities.
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Subject (LC):
Keywords:
innovation, financial service, success factors, Slovenia
Notes:
Περιέχει πίνακες, βιβλιογραφία και παράρτημα
